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Branding This “Great Depression”
There’s no denying that we are in the midst of another recession/depression. As indicated through the onslaught of media coverage showing the state of the economy and America’s psyche in a state of...
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Separate, NOT Equal…Advertising, Marketing, PR and Social Media Agencies
LT Public Relations often comes across some very talented advertising, marketing, branding and social media agencies. Most have exemplified how truly remarkable and valuable they are to the clients...
View ArticleNow is the Perfect Time to Add Video to Your PR Efforts
There’s never been a better time in the history of public relations to start using video as part of your media campaigns or ongoing branding efforts. The fact that you can shoot high definition video...
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The Braaaaaaains of Zombie Public Relations
The leaves are falling, the temperature has dipped to sweater weather, and the dead are about to rise. Yes you read that right. The much anticipated fourth season of The Walking Dead has hit the...
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Branding: Unwrapped This Holiday Season
So, isn’t public relations the same thing as branding? As PR professionals, we frequently hear this question. That’s why, this month, we’ve decided to focus our blogging efforts on branding trends,...
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How PR Pays off the Brand Experience
Ask any business person what their brand is and you’ll probably get a lot of different answers, everything from “me, I’m the brand,” to a business card sliding across a desk. For many, “brand” remains...
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Brand as Body: An Anatomy Lesson on Identity
A successful brand is the demonstration of an organization walking its talk, and serves to both reflect and project its heart and spirit. In essence, brand is not about creating a mission statement,...
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A Decade of Social Media, the “New” Communications Tool
Wait a minute…social media is a new communications tool, right? It can’t really be a decade old, can it? As we wrap up 2013, here’s a chronology of today’s most popular social media outlets outlining...
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